FOUNDERS Value Proposition Canvas (Notion Template)

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FOUNDERS Value Proposition Canvas is part of the founders.menu ecosystem – to benefit from discounts and benefits, become a paying member via founders.menu. ✧ By downloading this product, you will be added to the weekly newsletter via foundersmenu.beehiiv.com.


Visualise the value you create for customers by understanding their needs. Then build a fitting business model.

The Value Proposition Canvas by Strategyzer is intended to define your customer profiles, visualize the value you create & help you achieve PMF across two focuses:

  1. Value Map → Captures how you create value for your CUSTOMER.
  2. Customer Profile → Captures how you create value for your BUSINESS.

By applying this canvas to your business, you will have a better overview of how the value you create for your customers interfaces with the business model you aim to make money with.

How to use FOUNDERS Value Proposition Canvas

Always start with the Customer Profile first and proceed anti-clockwise from Jobs to be done, pains, and finally gains. Then apply the same process to the value map.

FOUNDERS Value Proposition Canvas is FREE or pay whatever you want.


About founders.menu & Julian Paul

  • Book 1:1 calls if you are stuck/need direction.
  • Check founders.menu (SPECIAL LAUNCH OFFER) to get the missing ingredients at every startup stage. As a paying member, you will unlock countless ingredients [tools, reads, listens & streams] to build momentum no matter the stage of your startup.
  • Don't know Notion? Here are some quick answers & how to use the product to its maximum potential. 
  • Any inquiries or questions, DM @itsjulianpaul via 𝕏.
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FOUNDERS Value Proposition Canvas (Notion Template)

2 ratings
I want this!