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FOUNDERS Value Proposition Canvas (Notion Template)

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I want this!

FOUNDERS Value Proposition Canvas (Notion Template)

2 ratings

✧ FOUNDERS Value Proposition is part of the early.tools ecosystem, the home to discover & learn from pre-launch startups. ✧ By downloading this product, you will be added to the weekly newsletter via newsletter.early.tools.


Visualise the value you create for customers by understanding their needs. Then build a fitting business model.

The Value Proposition Canvas by Strategyzer is intended to define your customer profiles, visualize the value you create & help you achieve PMF across two focuses:

  1. Value Map → Captures how you create value for your CUSTOMER.
  2. Customer Profile → Captures how you create value for your BUSINESS.

By applying this canvas to your business, you will have a better overview of how the value you create for your customers interfaces with the business model you aim to make money with.

How to use FOUNDERS Value Proposition Canvas

Always start with the Customer Profile first and proceed anti-clockwise from Jobs to be done, pains, and finally gains. Then apply the same process to the value map.

FOUNDERS Value Proposition Canvas is FREE or pay whatever you want.


About early.tools & Julian Paul

  • Book 1:1 calls if you are stuck/need direction.
  • early.tools is a hand-curated editorial platform. We take product submissions via early.tools/submit and select the highest quality from a growing backlog. Want to list faster? You can get one of the paid plans, which will get your early listing live almost instantly. If you’d like to sponsor at the top of the homepage, you can also head to early.tools/sponsor.
  • Don't know Notion? Here are some quick answers & how to use the product to its maximum potential. 
  • Any inquiries or questions, DM @itsjulianpaul via 𝕏.
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